VISUAL IDENTITY + COPYWRITING

Collection of work created for Crunch Fitness’ Go Crunch Mode (2022) and Feel The Good (2024) campaigns.

 
VISUAL IDENTITY + COPYWRITING + TYPOGRAPHY

Conceptual Shillington campaign for New York State’s Department of Labor.

 
VISUAL IDENTITY + COPYWRITING + E-NEWSLETTER

Gym Shorts, Crunch Fitness’ weekly e-newsletter, connects members and provides subscribers with trainer tips, healthy recipes, and gym-spiration. 

RETAIL DESIGN + ILLUSTRATION

Collection of retail pieces made fro Crunch Fitness, ranging from nationally distributed collections to one-off, local requests.

 
VISUAL IDENTITY + EVENT COLLATERAL

Invitation materials for a Westchester-based non-profit hosting a virtual fundraising gala amid the Covid-19 pandemic.

 
SOCIAL DESIGN + ILLUSTRATION + COPYWRITING

Collection of social work for Goodhart PT, a small business practicing physical therapy and sports medicine out of Astoria and the Upper East Side.

 
VISUAL IDENTITY + ILLUSTRATION

Mural design for Crunch 59th St., spanning 2 floors and incorporating iconic local landmarks.

 
SOCIAL DESIGN + ILLUSTRATION

Collection of social work for the @crunchgym Instagram page.