Crunch Fitness Campaign
’Feel The Good’
Overview
A collection of work I created for Crunch Fitness’ Feel The Good campaign, which launched in January 2024. This campaign echoes Crunch Fitness’ brand purpose: Everyone deserves to feel good, and Crunch is where you can feel it! Campaign includes TV spots, direct mail pieces, social assets, OOH advertising, club signage, email headers, and a van wrap, and is refreshed quarterly with new photography and lines.
Services
Designer, Campaign
Team
Art Director: Luis Vega
Photographer: Murphy Made
Crunch Fitness Campaign
Go Crunch Mode
Overview
A collection of work I created for Crunch Fitness’ Go Crunch Mode campaign (2021). This campaign aims to reach gym-goers - and people sick of at-home workouts - in a “post-pandemic” world, and bring them back into the gym. Using hundreds of different “modes,” (“Strength in Numbers Mode,” “Best I've Ever Felt Mode” and “Crushing My Goals Mode,” to name a few) the team created a multitude of gym scenarios to reach our diverse clientele. This campaign includes TV spots, direct mail pieces, social assets, OOH advertising, club signage and email headers.
Services
Designer, Copywriter, Campaign
Team
Art Director: Suze Myers
Creative Director: Luis Vega
Photographer: Coty Tarr
