Overview

Conceptual Shillington Education campaign for New York State’s Department of Labor entitled Let’s Talk. Created in 2020 - during the early stages of the Covid-19 pandemic - this campaign brings awareness to the Department’s many services in addition to giving them a friendlier, more helpful appearance at a time when New York unemployment rates were skyrocketing. To illustrate the idea of the Department’s services coming together, I created a custom typeface that visualizes the idea of “de-coding" and information falling into place. Campaign includes outreach, collaborative metro cards, OOH, NYC-specific subway ads and an app.