Illustration
Overview
A series of custom illustrations I created for Crunch Fitness, designed to energize social posts, display ads, and in-club touchpoints. From whimsical seasonal icons to bold, concept-driven artwork, these pieces showcase the brand’s playful spirit while strengthening its visual identity. Explore the illustrations in action through this project.
Services
Designer, Illustration
01 Workout Peeps
02 Record
03 Anatomical Heart
04 Brain
05 Tropical Flower
06 Cake
07 Planet
08 Paw Print
09 Maple Syrup
10 Unicorn
11 Stocking
12 Stethoscope
13 Christmas Tree
14 Runner
15 Flamingo
16 ‘Working In’
17 Haunted House
18 Dragon
19 Radio
20 ‘Loud Mouth’
Graphics
Overview
Environmental graphics created for Crunch Fitness’ 3.0 club rollout. The refreshed clubs feature upgraded gym floors, expanded equipment offerings, and bold, elevated graphics showcasing Crunchisms throughout the space.
01 Deep Breaths Deeper Squats
02 It’s About To Get Heavy
03 No Weight Limits
04 Let’s Get Personal
05 We Do It In Groups
06 Balls To The Wall
07 Raise The Barbell
08 We Kick It In Here
09 Heavy Breathing Encouraged
10 We Kick @$$ In Here
11 Perspire To Greatness
12 Join The Party
13 Don’t Just Break A Sweat, Knock It Out
14 Only Hot People Sweat
15 Core Confidence Starts Here
16 It’s Getting Hot In Here
17 Hustle For The Muscle
18 Strength In Numbers