Illustrations
A selection of custom illustrations created for Crunch Fitness as an extension of the brand’s visual language across social, advertising, and in-club environments. Ranging from playful seasonal iconography to larger concept-driven compositions, this work explores how illustration can add energy, personality, and cultural relevance while maintaining consistency within an established brand system.
WORKOUT PEEPS
RECORD
HEART
PLANET
UNICORN
RUNNER
FLAMINGO
LUNAR NEW YEAR
Graphics
Environmental graphics created for Crunch Fitness’ 3.0 club rollout. The refreshed clubs feature upgraded gym floors, expanded equipment offerings, and bold, elevated graphics showcasing Crunchisms throughout the space.
01 DEEP BREATHS
02 IT’S ABOUT TO GET HEAVY
03 NO WEIGHT LIMITS
04 LET’S GET PERSONAL
05 WE DO IT IN GROUPS
06 BALLS TO THE WALL
07 RAISE THE BARBELL
08 WE KICK IT IN HERE
09 HEAVY BREATHING ENCOURAGED
10 WE KICK @$$ IN HERE
11 PERSPIRE TO GREATNESS
12 JOIN THE PARTY
13 DON’T BREAK A SWEAT
14 ONLY HOT PEOPLE SWEAT
15 CORE CONFIDENCE STARTS HERE
16 IT’S GETTING HOT IN HERE
17 HUSTLE FOR THE MUSCLE
18 STRENGTH IN NUMBERS
Credits Art Director: Kels Bower; Creative Director: Luis Vega