Hi, I'm Sofia. I'm a New York-based Brand Designer.
I specialize in evolving established brand systems and creating branded marketing assets for health, fitness, and lifestyle brands.
Currently Brand Design Manager at Crunch Fitness.
When I'm not designing, you can find me trying out new dinner recipes, walking around the Upper West Side, and scoping out the best froyo π
Skills
Art Direction, Brand Strategy, Copywriting, Illustration, Typography
Tools
Adobe Creative Suite, Figma, HubSpot, Squarespace
Education
House of gAi Creative AI Tools, 2026
Shillington Education Certificate in Graphic Design, 2020
Skidmore College B.A. American Studies, 2019
Letβs Connect!
Email me at sofie.jofre@gmail.com
Download my resume