Sofia Jofre is a NYC-based graphic designer.
She specializes in evolving established brand systems and creating branded marketing assets for health, fitness, and lifestyle brands.
Currently Design Manager at Crunch Fitness.
When she’s not designing, you can find her trying out new dinner recipes, walking around the Upper West Side, and scoping out the best froyo 👋
Skills
Art Direction, Brand Strategy, Copywriting, Environmental Graphic Design, Illustration, Typography
Tools
Adobe Creative Suite, Figma, HubSpot, Squarespace
Education
Skidmore College B.A. American Studies, 2019
Shillington Education Certificate in Graphic Design, 2020
House of gAi Creative AI Tools, 2026