Hi, I’m Sofia. I’m a New York–based brand designer focused on evolving visual systems across campaign and marketing design. As Design Manager at Crunch Fitness, I translate brand strategy into creative assets across digital, print, and in-club touch points for a global network of 500+ clubs.
When I’m not designing, I’m usually cooking, walking around the Upper West Side, heading to hot yoga, or indulging in skincare rituals and mango gelato.
SKILLS
Design & Creative Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, Illustration,
Photo Retouching, Typography
Marketing & Web HubSpot, Squarespace, Google Suite, Microsoft Suite
Strategy & Creative Leadership Brand Strategy, Creative Testing, Visual Storytelling, Copywriting
EDUCATION
Shillington Education,Certificate in Graphic Design, 2020
Skidmore College, B.A. American Studies, 2019
EXPERIENCE