Crunch 59th St Mural
Overview
In 2024, Crunch 59th Street underwent a major renovation, with expanded gym space, upgraded equipment, and a new street-level lobby (formerly underground). Collaborating with Crunch’s art director and the marketing team, we conceptualized a custom mural that celebrates the neighborhood. The mural incorporates iconic local landmarks like The Queensboro Bridge, The Roosevelt Island Tram, Midtown skyscrapers - including The Chrysler Building, and a classic NYC yellow cab. The mural spans three levels of the gym, starting in the newly renovated lobby and continuing down the staircase to lower levels. I illustrated the following elements of the mural: NYC Taxi, The Queensboro Bridge, The Roosevelt Island Tram, and the clouds.
Services
Designer, Illustrator
Team
Creative Director: Luis Vega
Photographer: John Moore
Using the mural, I created a t-shirt for Crunch 59th St.’s re-opening party.
The Roosevelt Island Tram Illustration
NYC Yellow Cab Illustration
The Queensboro Bridge Illustration
Crunch FiDi Mural
Overview
Following Crunch FiDi’s 2024 renovations, a 40-foot blank wall presented the perfect opportunity for a statement mural. Partnering with Crunch FiDi Operations, Marketing, and the Creative team, I designed and executed a large-scale mural showcasing the New York City skyline. The piece highlights iconic downtown landmarks—including the Statue of Liberty, Isamu Noguchi’s Red Cube, One World Trade Center, and the Brooklyn Bridge—while weaving in fitness-inspired elements to celebrate both the city and Crunch’s brand identity.
Services
Designer, Illustrator
Team
Creative Director: Luis Vega
