Collection of social work I created for Goodhart Physical Therapy, a small business practicing PT and sports medicine out of Astoria and The Upper East Side. Shari Goodhart, owner and physical therapist, wanted her Instagram presence to reflect the essence of her brand—professional, approachable, and vibrant. Using Goodhart PT’s signature colors and logo, I designed a range of engaging social media posts that highlighted promotions, celebrated holidays, and showcased user-generated content through dynamic reels.

I managed the entire process from conception to execution, including: crafting content calendars, designing posts, writing captions, and directly scheduling content on Instagram.