I partnered with Goodhart Physical Therapy to strengthen their digital brand presence by evolving their existing identity into a more structured and scalable social content system. I developed repeatable post formats that supported educational messaging, promotions, and community engagement while maintaining consistency.

Transformation This involved simplifying typography hierarchy, introducing more intentional color application—including tints and shades of the bold brand palette—and establishing clearer content structures, resulting in a more cohesive and elevated feed.

Impact This ongoing work contributed to consistent audience growth and a significant increase in content reach, with average post views rising from approximately 64 to over 565 within 6 months and top-performing posts reaching nearly 5K views.

Explore The work on Instagram at @GoodHartPT