I partnered with Goodhart Physical Therapy to strengthen their digital brand presence by evolving their existing identity into a structured, scalable system. I developed repeatable post formats that supported educational messaging, promotions, and community engagement.

Transformation
Simplified typography, intentional color application, including tints and shades from the brand palette, and clearer content structures resulted in a more cohesive and elevated feed.

Impact
This ongoing work contributed to consistent audience growth and a significant increase in content reach, with average post views rising from ~64 to over ~565 within 6 months and top-performing posts reaching 5K views.