Crunch Fitness Merch
Overview
Since joining Crunch’s creative team in 2020, I’ve designed a wide range of apparel - from nationally distributed collections to one-off local pieces. This body of work spans multiple years, with several designs featured in Crunch photoshoots. Since taking the lead on retail, quarterly sales have consistently surpassed expectations - a first in company history.
Services
Designer
Team
Creative Director: Luis Vega
Art Director: Suze Myers
Photographer: Coty Tarr
Pieces from the Spring 2025 collection, featuring a reimagining of Crunch’s original 1989 logo.
This collection honors Crunch’s history while giving a modern twist to logo-forward retail.
Pieces from the Summer 2025 collection, which featured graphic tees with the phrases ‘Barbelle Girl’, ‘Kettle Belle’, and ‘Heavy Metal Rules’.
Collection of merch celebrating Crunch’s 35th birthday, 2024
Fall 2023 collection featuring classic varsity designs.
Crunch Hendersonville Photoshoot, 2021
Featuring my retail designs ‘Crush HIIT’ & ‘Perspire to Greatness’