Role
Sr Graphic Designer
Overview
In collaboration with my Creative Director, I created a multi-level mural for Crunch 59th St, spanning the new street-level lobby and stairwell. Mural features illustrations I specifically designed for this project, including neighborhood landmarks such as the Queensboro Bridge, Roosevelt Island Tram, Midtown skyline, and NYC taxi. Mural was created to enhance member experience, strengthen neighborhood connection, and bring brand expression into physical spaces.
Roosevelt Island Tram
NYC Cab
The Queensboro Bridge
Title
Crunch FiDi (2025)
Credits
Creative Direction: Luis Vega
Role
Sr Graphic Designer
Overview
Designed a 40-foot long custom statement mural integrating downtown landmarks such as One World Trade Center, the Brooklyn Bridge, the Statue of Liberty, and Noguchi’s Red Cube with fitness-inspired graphic elements. The large-scale mural activates a previously blank wall while bringing local identity into the club.
Title
Crunch Chelsea (2026)
Credits
Creative Direction: Luis Vega
Role
Design Manager
Overview
Designed and illustrated a 12×10 foot mural celebrating iconic Chelsea landmarks, including The Chelsea Hotel, Chelsea Market, The High Line, Little Island, The Standard Hotel, The Vessel, and sweeping downtown views, interlaced with fitness graphic elements. The large-scale mural pays tribute to an iconic NYC neighborhood and one of the oldest, and most beloved, Crunch clubs.
