Designed site-specific murals for renovated Crunch Fitness locations, translating the brand’s energetic identity into large-scale environmental graphics rooted in each neighborhood’s visual culture. Working in collaboration with marketing, operations, and creative leadership, I illustrated custom skyline compositions that integrate iconic local landmarks with fitness-inspired elements. These installations were created to enhance member experience, strengthen neighborhood connection, and bring brand expression into physical architectural space.
Created a multi-level mural spanning the new street-level lobby and stairwell, featuring illustrated interpretations of neighborhood landmarks including the Queensboro Bridge, Roosevelt Island Tram, Midtown skyline, and NYC taxi.
Roosevelt Island Tram
NYC Cab
The Queensboro Bridge
Designed a 40-foot long statement mural integrating downtown landmarks such as One World Trade Center, the Brooklyn Bridge, the Statue of Liberty, and Noguchi’s Red Cube with fitness-inspired graphic elements. The large-scale composition activates a previously blank wall while grounding local identity within the club environment.
