Overview

Working within - and evolving - an existing email template, I created weekly e-newsletters for Gym Shorts, Crunch Fitness’ digital guide to all things health & fitness. Workflow involved cross-functional collaboration across Creative, Marketing and Digital to produce weekly content, copy, and creative assets. To find a happy medium between creative flexibility and necessary template guardrails, I created graphic elements within Figma and brought them into Crunch’s HubSpot template.

Gym Shorts is the highest performing recurrent Crunch email, and delivers to 1+ million recipients.