A collection of work I created for Crunch Fitness’ Go Crunch Mode campaign. This campaign aims to reach gym-goers - and people sick of at-home workouts - in a “post-pandemic” world, and bring them back into the gym. Using hundreds of different “modes,” (“Strength in Numbers Mode,” “Best I've Ever Felt Mode” and “Crushing My Goals Mode,” to name a few) we created a multitude of gym scenarios to reach our diverse clientele.

This campaign includes TV spots, direct mail pieces, social assets, OOH advertising, club signage and email headers.

Art Director: Suze Myers

Photographer: Coty Tarr