
Crunch Fitness
Gym Shorts E-Newsletter
Overview
Gym Shorts is Crunch Fitness’ weekly e-newsletter, connecting members and providing subscribers with trainer tips, healthy recipes, and gym-spiration. A mix of in-house and stock photography, quippy CTAs, a playful color palette, and cutesy illustrations brings this information to life. Gym Shorts distributes to 3M+ users and has a 30% open rate, above the industry-standard of 25%.
Services
Designer, Copywriter
Team
Art Director: Suze Myers